M Ahmed
Fri Dec 23 2022
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An app for dog boarding and walking discovery case study.
I have utilized Woofmeets as a customer and dog walker/sitter because I adore dogs. For some, dog walking has been a profitable side business. I like to refer to it as the “Uber/Lyft” of dog walking. In order to help the users comprehend Woofmeets, I set out to find new prospects, suggest enhancements for the platform, and conduct this case study.
I figured out Woofmeets positioning first. According to Woofmeets, it was “developed for dog people, dog lovers.”
2. Target Audience
Woofmeets has two distinct customer bases, in my opinion.
3. Competitor
4. High-Level Features
It seems best to comprehend each of the essential features and functionalities of the app now that I have gone into more detail about Woofmeets’ position.
As a dog parent:
As a pet sitter
5. Areas for Improvement
6. Research
In order to get some knowledge and add some color to my perspective and solutions, I was able to speak with a few dog sitters who are friends as well as trawl through online forums like Reddit.
I questioned my friend, a full-time pet sitter in Seattle, and she recalled a time when her super-careless friend used Woofmeets and had a booking the same day. The such vetting would not be something I would trust. These guys damage the reputation of trustworthy pet sitters like us.
Someone commented on Reddit:
There is no provision for tipping, which is, in my opinion, a poor design given that dog walking is a service. Some dogs certainly need more care and handling than others, and the locked price doesn’t reflect this effort fairly.
7. Opportunity, Focus and Solutions
While it may be possible to raise the accountability of pet sitters with a few ostensibly straightforward fixes, it is not always simple. To gain credentials for pet sitters/walkers on their platform and stop further deterioration of their value proposition, “Trusted Pet Care,” Woofmeets.com should, in my opinion, collaborate with veterinarians and other pet training authorities. Simple questionnaires like this one will not suffice.
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Case study
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